Test Your Message
Test Your Message Before You Launch It.
Stop guessing how people will interpret your headline, value proposition, or ad.
iLuk tests your message with audience Selves and shows how real customers understand it.
The Problem
too vague
too complex
too clever
lacking structure
unclear benefits
wrong tone
inconsistent across channels
not aligned to the category
not built for the audience
Teams often debate messaging but never test it. When campaigns launch, they discover misunderstandings, low engagement, unclear positioning, late objections, and even AI assistants misinterpreting the message.
Arena fixes this.
What iLuk Does
1. Tests your message with audience Selves
Different groups interpret differently — Arena shows each interpretation.
2. Evaluates clarity
Finds confusing sentences, vague claims, and missing context.
3. Checks category alignment
Does your message meet expectations for the category?
4. Surfaces objections
Shows doubts and concerns users will have.
5. Compares message variations
Headlines, value props, descriptions, landing pages.
6. Recommends improvements
Clearer, more relevant, more specific content.
Key Benefits
Know what works before spending money
Make messaging clear and specific
Improve category relevance
Align messaging with different audiences
Reduce internal debate
Boost AI visibility through clearer explanations
What Success Looks Like
Instead of guessing what people "might think," you actually see how each audience interprets your message.
Before:
"I hope this works."
After:
"We know what works and why."
How It Works
Arena evaluates messages using:
Audience Selves
Interpretation models based on real audience behaviors.
Clarity principles
Specificity, simplicity, tone match, structure.
Category expectations
Each category has its own messaging standards.
Narrative consistency
Ensures alignment across PDPs, pages, and campaigns.
All conceptual — no proprietary logic exposed.
