About iLuk
We build tools that help brands understand how people behave to connect better.
Clarity, audience understanding, and AI Visibility for the new discovery era.
Who We Are
iLuk builds audience intelligence tools used by brands, agencies, and teams working across products, campaigns, and commerce.
Our team has shipped products for large companies and fast-growing startups. Our marketing and sales teams have built campaigns that reached millions of views and generated millions in revenue.
What
We help brands understand audiences, improve clarity, and increase AI Visibility simply to enable a new sales channel.
Why
Discovery has shifted to AI assistants. Brands lose control when clarity and structure are weak.
We want brands to be understood the way they deserve to be understood.
How
Our Mission
Our mission is to help brands communicate clearly, understand their audiences deeply, and show up correctly across every AI-driven discovery surface.
Core Values
Clarity
We strip away ambiguity in our product, our messaging, and our thinking. Clarity drives understanding, conversion, and visibility.
Speed
We ship fast, learn fast, and iterate relentlessly. Bias for action over endless deliberation.
Evidence
Decisions are data-informed, not assumption-driven. We reason from first principles and follow the signals.
Curiosity
We ask better questions. We explore edge cases. We dig deeper to understand how audiences really think.
Ownership
No silos. No finger-pointing. We deliver end-to-end value and take responsibility for outcomes.
Humanity
We build for real people solving real problems. Empathy and respect guide every interaction.
The people behind the platform
Engineers, strategists, researchers, and creators obsessed with clarity and audience understanding.
LELeonardo Estrada
President & Founder
JAJules Avila
CEO & Co-Founder
AVAli Villegas
VP of Engineering
NHNicolas Herrera
Full Stack Engineer
MCMauricio Chavarria
Backend Engineer AI
JGJoaquín Gutiérrez
Data Scientist
LCLuis Castillo
AI Engineer
EMEmilio Montes
Frontend Engineer AI
EAEduardo Arellano
Media Producer
RCRocío Camarena
Community Manager
RRRaúl Rivera
DevOps Manager
JMJose Manuel Amador
AI Engineer
HXHector Ximenez
Finance Ops
