Frequently Asked Questions

iLuk is an AI-powered audience intelligence platform that helps brands simulate, test, and activate campaigns across conversational and digital environments.

It measures how visible your brand and products are inside AI assistants like ChatGPT, Gemini, and Perplexity, and provides recommendations to improve your ranking and narrative presence.

It connects your brand's content and category signals to LLMs, improving discoverability when users ask questions about your space.

Selves are built from behavioral, cultural, and web data that mirror real audience segments. They evolve with new trends and information.

Not entirely — but it drastically reduces time and cost while increasing depth and speed of insight.

Each Self is validated through behavioral modeling and cross-data testing, ensuring high alignment with real audience behavior.

Yes. It's designed for secure, multi-team environments and integrates easily into enterprise data ecosystems.

Yes. iLuk runs on a secure AWS-based data architecture with restricted access layers and role-based permissions. We don't store any personally identifiable information (PII), and each workspace operates in isolation to maintain full data separation. This setup ensures controlled access, traceability, and compliance with modern cloud security standards.