AI Personas — Chat with your customers
Chat and learn from virtual personas that think, feel, and react like your real customers
"Selves" are dynamic AI avatars, trained on real public behavior, language, and content habits. They mirror your target audience, responding to ideas, products, and messages as real customers would.
How it works:
Our Agent collect and analyzes public behavior and content engagement to create personas embodying psychographics, emotional triggers, and decision-making patterns.
Most popular use cases
Test Product Ideas
Validate new concepts early.
Validate Messaging
Ensure tone and language resonate.
Simulate Campaigns
Preview marketing campaign reactions.
Cultural Insights
Understand responses across demographics and regions.
Arena — Market Research in minutes
Get insights at the speed of business.
Traditional market research is slow and costly. Arena revolutionizes market understanding with fast, sophisticated experiments, bypassing surveys and long waits.
How it works:
- Choose the study type
- Select or request your target audience
- Run the project get actionable results
Each project yields immediate, quantifiable data and insights for swift action
Most popular use cases
Brand Perception
Understand audience perception vs. competitors
- Pre-validate product/brand changes
- Compare reactions across segments
A/B Testing
Test creative variants simultaneously with precision
- Calibrate language before launch
- Quantify response with confidence
Competitive Intelligence
Map your position relative to competitors in real-time
- Identify messaging white space
- Benchmark performance
… and more than 10 Project types!
Edge — Track how AI recommends your brand
Agentic commerce through ChatGPT and AI Assistants
AI systems like ChatGPT and Gemini are becoming primary research tools. Most brands lack visibility into their AI presence. Edge gives you complete visibility into your AI ecosystem presence.
How it works:
Edge continuously monitors your brand's presence across major AI platforms, providing actionable insights on sentiment, context, and competitive intelligence. This visibility is directly linked to business outcomes, helping you track product performance in AI recommendations and capitalize on missed shoppable opportunities.
Most popular use cases
Monitor Brand Visibility
Track how AI LLMs reference your brand.
Identify Opportunities
Discover missed questions and user interactions that prevent recommending your products.
Benchmark Competitors
Compare your AI presence against category leaders and market places
Diagnose Gaps
Find retail visibility problems before they impact revenue, such as Buy Box, and Share of Shelf KPIs from the AI perspective.
Get Actionable Insights
Apply the improvements and changes Edge will recommend to increase your chances to buy more through ChatGPT and LLMs
Deal — Sales Automation Co-Pilot (coming soon)
Your intelligent sales orchestration system
Deal transforms insights into revenue, automating sales growth. It's an intelligent co-pilot optimizing your go-to-market engine.
It orchestrates the iLuk Suite, using insights from personas, simulations, and visibility to make real-time decisions on channel routing, budget, and optimization. Deal closes the loop between insight and action, maximizing ROI.
Most popular use cases
Smart Traffic Routing
Directs audiences to highest-converting channels.
ASEO Optimization
Enhances brand presence in AI search automatically integrating to your sales channels.
Closed-Loop Attribution
Connects touchpoints to revenue with precise tracking.
Dynamic Reallocation
Shifts budgets in real-time based on performance.