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AI Visibility
How brands stay visible in the age of conversational search.
When consumers no longer Google because they ask AI, visibility changes shape. The next wave of commerce is agentic: brands that show up as helpful answers, not as ads. This tool helps you understand how visibility works in large language models (LLMs) like ChatGPT, Gemini, and Perplexity, and how to make your brand part of that dialogue.
What is AI Visibility?
AI Visibility means showing up in conversations, not search results.
People ask questions in natural language, and AI Assistants pick answers based on meaning, trust, and context, not backlinks or keywords.
This is about what humans want, not what they type.
Your brand needs to:
  • Provide clarity: structured, machine-readable data that explains who you are and what you offer.
  • Build authority: consistent, verified signals across every channel so the AI trusts you as the right answer.
  • Stay contextual: align your content with real human intent, not search syntax.

In AI Visibility, the system decides who makes sense, not who ranks higher.
How to Improve Your AI Visibility
1
Write for conversations, not crawlers.
Reframe your content as if you were answering a customer directly, short, factual, empathetic.
2
Build a verifiable narrative.
AI models rely on traceable, public signals. Ensure your product and category pages contain clear sources, media mentions, and reviews.
3
Train your content to be cited.
Add structured Q&A sections that match real user prompts like "Which sunscreen is best for oily skin?" or "How can I grow healthier hair?"
4
Keep content alive.
Update your copy regularly. LLMs favor brands that reflect current trends, not static messaging.
5
Strengthen cultural relevance.
Use iLuk's Pulse insights to adapt tone, examples, and references to real audience language patterns.
6
Simulate before you publish.
Test your messages with Selves, AI-generated audiences that mimic real human reactions, to see how your brand story lands before it goes live.
Do you need help to score and improve your visibility on AI?
What iLuk Measures
An impressive AI Visibility Score gets you noticed, but truly boosting sales means optimizing the entire customer journey. We measure a comprehensive set of metrics to ensure every interaction, from AI assistant to purchase, drives conversion.
Are you curious about how your product or SKU looks?
Agentic Commerce Shift
People don't scroll anymore, they converse. LLMs now decide which brands to mention, how, and when. To stay visible, your brand must:
  • Be helpful, not promotional.
  • Use data and tone that match human curiosity.
  • Connect factual credibility with emotional resonance.
How to enable Instant Checkout in ChatGPT
To enable instant checkout for your products in ChatGPT, your data must be structured, verifiable, and AI-readable.
This requires:
  • Product metadata: Clean, consistent, and machine-readable titles, descriptions, prices, and categories.
  • Inventory API: Real-time stock and delivery data to avoid outdated listings.
  • Checkout integration: Connection through approved ChatGPT or partner commerce APIs.
  • Trust signals: Verified brand domain, customer reviews, and compliance badges.
  • Conversational context: Aligned tone and claims so ChatGPT knows when and why to recommend your product.
FAQ
How can I make my products appear inside ChatGPT?
iLuk connects your catalog directly to ChatGPT so your products show up when people ask what to buy. From setup to checkout, we handle the process so your brand appears right when shoppers are deciding.
Can people really buy products directly in ChatGPT now?
Yes. OpenAI added in-chat payments, meaning users can search, compare, and buy without leaving the conversation. With over 700 million weekly users, it’s already one of the biggest places where purchase decisions happen.
Are other brands already selling through ChatGPT?
They are. Etsy is already live, and Shopify integrations are next. Over a billion shopping searches run through ChatGPT every week. Some e-commerce brands are already generating new sales through these AI-driven conversations.
Why isn’t my brand showing up in ChatGPT results?
Most product catalogs aren’t written for AI. ChatGPT reads human language, not keywords. iLuk rewrites your titles and descriptions so the model understands your products and recommends them naturally.
I already sell online, why do I need another channel?
Because ChatGPT is where decisions are being made now. Every week, more buyers start their search there instead of Google. If your brand isn’t visible in those conversations, your competitors are.
What does iLuk actually do to set this up?
We basically:
  • Make ChatGPT recognize and recommend your products.
  • Enable one-click checkout inside ChatGPT (Stripe in the US for now).
  • Rewrite your catalog to match how people ask questions.
  • Handle all tech and integration work so you only fulfill orders.
What’s included when I work with iLuk?
  • AI-optimized catalog (text, tags, visuals).
  • Instant checkout setup.
  • Visibility reports showing where your brand appears.
  • Automated updates and alerts.
What are the main advantages for my brand?
  • You’re among the first to sell inside ChatGPT.
  • You get an AI visibility plan to scale in new channels.
  • You see real-time data on how you rank vs competitors.
  • You stay visible where buying decisions happen.
How is iLuk different from a regular agency?
We don’t send reports, we activate the channel. iLuk builds, optimizes, and maintains your ChatGPT presence end-to-end so you can focus on brand and growth.
How can I start selling on ChatGPT?